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After some fabulous press in The Bookseller, The Independent and GLAMOUR, our spies at some of the country’s biggest media powerhouses suggest Dude? is about to start surfing its second wave of publicity.

Now that we’re well into July, it seems journalists at newspapers, magazines and TV shows are turning their minds to the 650,000 graduates who have just been unleashed onto the job market. Could it be that they have their own baffled graduate offspring camped out on their sofa - or coming back every night from brain-draining temp work? 

Either way, it seems the hacks have sniffed out a story - that Dude? is getting to the readers that other careers guides can’t reach!

Watch this space…